What we made
Vision Machina crafted a fully AI-generated cinematic film designed to feel rich, intentional, and emotionally led. Every frame was built to carry a sense of scale and national memory, while still feeling contemporary enough to belong to an AI-native bank. In public credits and posts, the work was described as an AI cinematic film created by Vision Machina and Ballsy for Ryt Bank’s Merdeka campaign.
The film’s narrative moved across eras, textures, and symbols of Malaysian progress, turning a bank campaign into a wider statement: that world-class AI storytelling and innovation can be born here. That framing mattered, because Ryt Bank itself presents as the world’s first AI-powered bank, built in Malaysia for a new era of banking.
The result
MerdekAI quickly became a talking point during the Merdeka period. Public reporting says the film generated strong social attention, surprised viewers who later discovered it was fully AI-made, and helped turn that surprise into pride. In the same period, Ryt Bank’s app reportedly climbed to #1 on Apple App Store and top 2 on Google Play, while the campaign film on YouTube reached 1M views. The work was also publicly recognised as a Top 10 winner in Marketing Magazine’s Experts’ Choice Awards Merdeka TVC 2025.
Why it matters
MerdekAI showed that AI can do more than generate content quickly. In the right hands, it can carry history, emotion, and identity. For Ryt Bank, the campaign helped express what the brand stands for: a future-facing bank shaped by Malaysian ambition. For us, it was proof that generative filmmaking can move beyond novelty and become a serious medium for national and brand storytelling.